{"id":1550,"date":"2021-02-24T00:00:00","date_gmt":"2021-02-23T23:00:00","guid":{"rendered":"https:\/\/atlax360.com\/wp-staging4\/?p=1550"},"modified":"2023-03-23T17:16:31","modified_gmt":"2023-03-23T16:16:31","slug":"mercado-b2b-claves-tendencias","status":"publish","type":"post","link":"https:\/\/atlax360.com\/pt-pt\/blog\/mercado-b2b-claves-tendencias\/","title":{"rendered":"O contexto business-to-business (B2B): fatores-chave e tend\u00eancias"},"content":{"rendered":"

N\u00e3o nos equivoc\u00e1mos quando, olhando para o futuro, pens\u00e1mos que a tecnologia invadiria as nossas vidas e que viver\u00edamos em cidades altamente tecnol\u00f3gicas. Pode n\u00e3o se ter materializado em todas as \u00e1reas, como \u00e9 o caso das Smart Cities, mas h\u00e1 que reconhecer que noutras \u00e1reas a evolu\u00e7\u00e3o digital tem sido altamente percet\u00edvel e incontorn\u00e1vel para os cidad\u00e3os, como no sector das telecomunica\u00e7\u00f5es.<\/p>\n

\u00c9 evidente que o mundo e as empresas vivem uma corrida \u00e0\u00a0digitaliza\u00e7\u00e3o.<\/strong>\u00a0Todas as empresas sabem que, atualmente, a tecnologia deixou de ser uma alternativa para ser um componente obrigat\u00f3rio para a continuidade das mesmas, fomentando a sua vantagem competitiva no mercado.<\/p>\n

A pandemia marcou o \u00faltimo ano e marcar\u00e1 o curto e m\u00e9dio prazo. N\u00e3o h\u00e1 d\u00favida de que o maior aliado para combater os seus efeitos \u00e9 o mundo online. Este novo contexto socioecon\u00f3mico exp\u00f4s a capacidade de resposta \u00e0 necessidade de mudan\u00e7a e \u00e0 efic\u00e1cia das empresas que integraram a tecnologia como pedra angular nos seus processos, em compara\u00e7\u00e3o com as que n\u00e3o o fizeram. Por exemplo, a adapta\u00e7\u00e3o ao teletrabalho por parte das empresas que t\u00eam sistemas cloud no seu ecossistema tem facilitado as tarefas do dia-a-dia e o dinamismo dos seus modelos nesta nova modalidade que parece ter vindo a ficar.<\/p>\n

Como funciona o mercado B2B?<\/h2>\n

A pandemia Covid-19 levou as empresas a desenvolver neg\u00f3cios mais eficientes e personalizados, assumindo a digitaliza\u00e7\u00e3o permanente, e por vezes for\u00e7ada, de todos os seus departamentos. Ficou claro que, em muitos casos, o n\u00edvel de digitaliza\u00e7\u00e3o das empresas estava longe de ser o adequado.<\/p>\n

No mercado B2B, o alvo comercial \u00e9 o cliente corporativo. Este perfil de cliente mudou completamente, assim como o seu comportamento, com a pandemia. Agora, mais do que nunca, o cen\u00e1rio presencial est\u00e1 em segundo plano dando destaque ao meio digital.<\/p>\n

O maior desafio deste modelo de neg\u00f3cio \u00e9 saber canalizar os esfor\u00e7os para alcan\u00e7ar todos os objetivos definidos, neste novo contexto.<\/p>\n

Fatores-chave e digitaliza\u00e7\u00e3o<\/h2>\n

Um dos fatores-chave mais importantes \u00e9 a\u00a0gera\u00e7\u00e3o de leads de neg\u00f3cio com qualidade.<\/strong>\u00a0Para isso, \u00e9 imperativo aumentar o tr\u00e1fego web transformando os visitantes em potenciais leads, mas qual \u00e9 a melhor forma de o fazer? Atrav\u00e9s de elementos que aportam valor na perspetiva do nosso potencial cliente, como \u00e9 o caso dos webinars. Al\u00e9m disso, os e-books, white papers, revistas digitais ou a cria\u00e7\u00e3o de conte\u00fados em redes sociais especializadas, como o LinkedIn, s\u00e3o outras op\u00e7\u00f5es a ter em conta.<\/p>\n

Embora tudo isto possa gerar uma quantidade de leads consider\u00e1vel, precisamos de perceber se t\u00eam realmente valor e se s\u00e3o adequadas ao nosso neg\u00f3cio. Podemos deparar-nos com leads com qualidade em diferentes fases: mesmo que um cliente n\u00e3o esteja a pensar em comprar ou contratar um servi\u00e7o de imediato, devemos garantir a sua fidelidade para que no futuro compre \u00e0 nossa empresa.<\/p>\n

Outro fator determinante s\u00e3o os dados, que acabam por ser a espinha dorsal do neg\u00f3cio. H\u00e1 que fazer um uso otimizado da base de dados, com o foco no cliente. Devemos recorrer aos dados no processo de fideliza\u00e7\u00e3o do cliente, com o objetivo de gerar confian\u00e7a, de forma a reduzir a sua perce\u00e7\u00e3o de risco face \u00e0 nossa empresa. Para isso, devemos conhecer em detalhe o perfil dos nossos clientes e personalizar o servi\u00e7o, revelando o empenho e exclusividade da nossa empresa face ao seu neg\u00f3cio.<\/p>\n

Finalmente, a adaptabilidade e fluidez s\u00e3o cruciais. Ou seja, os produtos devem ser robustos e vers\u00e1teis, n\u00e3o trazendo problemas ao cliente, mas sim solu\u00e7\u00f5es.<\/p>\n

O contexto atual veio fomentar a internacionaliza\u00e7\u00e3o das empresas, nesse sentido \u00e9 fundamental a adequa\u00e7\u00e3o dos seus sites a v\u00e1rios idiomas, a exist\u00eancia de v\u00e1rias moedas ou a disponibiliza\u00e7\u00e3o de conte\u00fados espec\u00edficos para os pa\u00edses em que est\u00e3o presentes.<\/p>\n

Tend\u00eancias B2B<\/h3>\n

A ascens\u00e3o da Realidade Virtual (RV) ou Intelig\u00eancia Artificial (IA) nas empresas B2C faz com que as organiza\u00e7\u00f5es reconhe\u00e7am a import\u00e2ncia destas tecnologias. A Realidade Virtual n\u00e3o \u00e9 t\u00e3o recorrente no contexto B2B, no entanto, a Intelig\u00eancia Artificial j\u00e1 se aplica h\u00e1 muit\u00edssimo tempo. De facto, a pr\u00f3pria Axesor recorre a t\u00e9cnicas inovadoras de IA na plataforma cloud Axesor 360.
\nPor outro lado, h\u00e1 outras tend\u00eancias em expans\u00e3o, como \u00e9 o caso do Real Time Data – informa\u00e7\u00e3o obtida e processada em tempo real para disponibilizar ao utilizador dados valiosos e atualizados \u2013 ou o Cloud Computing. De acordo com o que pudemos apurar, s\u00e3o j\u00e1 30% as empresas que recorrem a estes servi\u00e7os, atrav\u00e9s de plataformas online.<\/p>\n

Em suma, os progressos tecnol\u00f3gicos no contexto B2B s\u00e3o muitos e diversos. O percurso das empresas rumo \u00e0 sua implementa\u00e7\u00e3o n\u00e3o se tem revelado f\u00e1cil, mas tamb\u00e9m isso faz parte do processo de evolu\u00e7\u00e3o e desenvolvimento que permite \u00e0s empresas avan\u00e7ar em dire\u00e7\u00e3o ao seu crescimento.<\/p>\n","protected":false},"excerpt":{"rendered":"

N\u00e3o nos equivoc\u00e1mos quando, olhando para o futuro, pens\u00e1mos que a tecnologia invadiria as nossas vidas e que viver\u00edamos em cidades altamente tecnol\u00f3gicas. Pode n\u00e3o se ter materializado em todas as \u00e1reas, como \u00e9 o caso das Smart Cities, mas h\u00e1 que reconhecer que noutras \u00e1reas a evolu\u00e7\u00e3o digital tem sido altamente percet\u00edvel e incontorn\u00e1vel […]<\/p>\n","protected":false},"author":3,"featured_media":983,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39,42],"tags":[],"class_list":["post-1550","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finanzas","category-todos-posts"],"yoast_head":"\nO contexto business-to-business (B2B): fatores-chave e tend\u00eancias<\/title>\n<meta name=\"description\" content=\"Gesti\u00f3n de cr\u00e9dito y cobro B2B Atlax 360 Order to Cash\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atlax360.com\/pt-pt\/blog\/mercado-b2b-claves-tendencias\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O contexto business-to-business (B2B): fatores-chave e tend\u00eancias\" \/>\n<meta property=\"og:description\" content=\"Gesti\u00f3n de cr\u00e9dito y cobro B2B Atlax 360 Order to Cash\" \/>\n<meta property=\"og:url\" content=\"https:\/\/atlax360.com\/pt-pt\/blog\/mercado-b2b-claves-tendencias\/\" \/>\n<meta property=\"og:site_name\" content=\"Atlax 360\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Atlax360\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-23T23:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-23T16:16:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/atlax360.com\/wp-content\/uploads\/2023\/02\/blog30.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"550\" \/>\n\t<meta property=\"og:image:height\" content=\"367\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alberto Tendero\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alberto Tendero\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/atlax360.com\\\/pt-pt\\\/blog\\\/mercado-b2b-claves-tendencias\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/atlax360.com\\\/pt-pt\\\/blog\\\/mercado-b2b-claves-tendencias\\\/\"},\"author\":{\"name\":\"Alberto Tendero\",\"@id\":\"https:\\\/\\\/atlax360.com\\\/pt-pt\\\/#\\\/schema\\\/person\\\/76c96f00fba3fe89da4e69f73010cfee\"},\"headline\":\"O contexto business-to-business (B2B): fatores-chave e tend\u00eancias\",\"datePublished\":\"2021-02-23T23:00:00+00:00\",\"dateModified\":\"2023-03-23T16:16:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/atlax360.com\\\/pt-pt\\\/blog\\\/mercado-b2b-claves-tendencias\\\/\"},\"wordCount\":874,\"publisher\":{\"@id\":\"https:\\\/\\\/atlax360.com\\\/pt-pt\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/atlax360.com\\\/pt-pt\\\/blog\\\/mercado-b2b-claves-tendencias\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/atlax360.com\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/blog30.jpg\",\"articleSection\":[\"Finanzas\",\"Todos os posts\"],\"inLanguage\":\"pt-PT\"},{\"@type\":[\"WebPage\",\"ItemPage\"],\"@id\":\"https:\\\/\\\/atlax360.com\\\/pt-pt\\\/blog\\\/mercado-b2b-claves-tendencias\\\/\",\"url\":\"https:\\\/\\\/atlax360.com\\\/pt-pt\\\/blog\\\/mercado-b2b-claves-tendencias\\\/\",\"name\":\"O contexto business-to-business (B2B): fatores-chave e tend\u00eancias\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/atlax360.com\\\/pt-pt\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/atlax360.com\\\/pt-pt\\\/blog\\\/mercado-b2b-claves-tendencias\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/atlax360.com\\\/pt-pt\\\/blog\\\/mercado-b2b-claves-tendencias\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/atlax360.com\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/blog30.jpg\",\"datePublished\":\"2021-02-23T23:00:00+00:00\",\"dateModified\":\"2023-03-23T16:16:31+00:00\",\"description\":\"Gesti\u00f3n de cr\u00e9dito y cobro B2B Atlax 360 Order to Cash\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/atlax360.com\\\/pt-pt\\\/blog\\\/mercado-b2b-claves-tendencias\\\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/atlax360.com\\\/pt-pt\\\/blog\\\/mercado-b2b-claves-tendencias\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/atlax360.com\\\/pt-pt\\\/blog\\\/mercado-b2b-claves-tendencias\\\/#primaryimage\",\"url\":\"https:\\\/\\\/atlax360.com\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/blog30.jpg\",\"contentUrl\":\"https:\\\/\\\/atlax360.com\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/blog30.jpg\",\"width\":550,\"height\":367,\"caption\":\"El mercado Business to Business (B2B): claves y tendencias\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/atlax360.com\\\/pt-pt\\\/blog\\\/mercado-b2b-claves-tendencias\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Finanzas\",\"item\":\"https:\\\/\\\/atlax360.com\\\/pt-pt\\\/blog\\\/categoria\\\/finanzas\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"O contexto business-to-business (B2B): fatores-chave e tend\u00eancias\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/atlax360.com\\\/pt-pt\\\/#website\",\"url\":\"https:\\\/\\\/atlax360.com\\\/pt-pt\\\/\",\"name\":\"Atlax 360\",\"description\":\"Gestionamos OTC de forma f\u00e1cil y r\u00e1pida.\",\"publisher\":{\"@id\":\"https:\\\/\\\/atlax360.com\\\/pt-pt\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/atlax360.com\\\/pt-pt\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/atlax360.com\\\/pt-pt\\\/#organization\",\"name\":\"Atlax 360\",\"alternateName\":\"Atlax 360 Risk Management Designated Activity Company\",\"url\":\"https:\\\/\\\/atlax360.com\\\/pt-pt\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/atlax360.com\\\/pt-pt\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/atlax360.com\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/atlax-360-logo-seo.png\",\"contentUrl\":\"https:\\\/\\\/atlax360.com\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/atlax-360-logo-seo.png\",\"width\":1200,\"height\":675,\"caption\":\"Atlax 360\"},\"image\":{\"@id\":\"https:\\\/\\\/atlax360.com\\\/pt-pt\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Atlax360\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@atlax360\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/71519339\\\/admin\\\/dashboard\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/atlax360.com\\\/pt-pt\\\/#\\\/schema\\\/person\\\/76c96f00fba3fe89da4e69f73010cfee\",\"name\":\"Alberto Tendero\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2f6236eb79333ba3a6127ee7e74a483d4c19d19d24e30fa36ddb7cc54ce6ab70?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2f6236eb79333ba3a6127ee7e74a483d4c19d19d24e30fa36ddb7cc54ce6ab70?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2f6236eb79333ba3a6127ee7e74a483d4c19d19d24e30fa36ddb7cc54ce6ab70?s=96&d=mm&r=g\",\"caption\":\"Alberto Tendero\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"O contexto business-to-business (B2B): fatores-chave e tend\u00eancias","description":"Gesti\u00f3n de cr\u00e9dito y cobro B2B Atlax 360 Order to Cash","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/atlax360.com\/pt-pt\/blog\/mercado-b2b-claves-tendencias\/","og_locale":"pt_PT","og_type":"article","og_title":"O contexto business-to-business (B2B): fatores-chave e tend\u00eancias","og_description":"Gesti\u00f3n de cr\u00e9dito y cobro B2B Atlax 360 Order to Cash","og_url":"https:\/\/atlax360.com\/pt-pt\/blog\/mercado-b2b-claves-tendencias\/","og_site_name":"Atlax 360","article_publisher":"https:\/\/www.facebook.com\/Atlax360\/","article_published_time":"2021-02-23T23:00:00+00:00","article_modified_time":"2023-03-23T16:16:31+00:00","og_image":[{"width":550,"height":367,"url":"https:\/\/atlax360.com\/wp-content\/uploads\/2023\/02\/blog30.jpg","type":"image\/png"}],"author":"Alberto Tendero","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Alberto Tendero","Tempo estimado de leitura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/atlax360.com\/pt-pt\/blog\/mercado-b2b-claves-tendencias\/#article","isPartOf":{"@id":"https:\/\/atlax360.com\/pt-pt\/blog\/mercado-b2b-claves-tendencias\/"},"author":{"name":"Alberto Tendero","@id":"https:\/\/atlax360.com\/pt-pt\/#\/schema\/person\/76c96f00fba3fe89da4e69f73010cfee"},"headline":"O contexto business-to-business (B2B): fatores-chave e tend\u00eancias","datePublished":"2021-02-23T23:00:00+00:00","dateModified":"2023-03-23T16:16:31+00:00","mainEntityOfPage":{"@id":"https:\/\/atlax360.com\/pt-pt\/blog\/mercado-b2b-claves-tendencias\/"},"wordCount":874,"publisher":{"@id":"https:\/\/atlax360.com\/pt-pt\/#organization"},"image":{"@id":"https:\/\/atlax360.com\/pt-pt\/blog\/mercado-b2b-claves-tendencias\/#primaryimage"},"thumbnailUrl":"https:\/\/atlax360.com\/wp-content\/uploads\/2023\/02\/blog30.jpg","articleSection":["Finanzas","Todos os posts"],"inLanguage":"pt-PT"},{"@type":["WebPage","ItemPage"],"@id":"https:\/\/atlax360.com\/pt-pt\/blog\/mercado-b2b-claves-tendencias\/","url":"https:\/\/atlax360.com\/pt-pt\/blog\/mercado-b2b-claves-tendencias\/","name":"O contexto business-to-business (B2B): fatores-chave e tend\u00eancias","isPartOf":{"@id":"https:\/\/atlax360.com\/pt-pt\/#website"},"primaryImageOfPage":{"@id":"https:\/\/atlax360.com\/pt-pt\/blog\/mercado-b2b-claves-tendencias\/#primaryimage"},"image":{"@id":"https:\/\/atlax360.com\/pt-pt\/blog\/mercado-b2b-claves-tendencias\/#primaryimage"},"thumbnailUrl":"https:\/\/atlax360.com\/wp-content\/uploads\/2023\/02\/blog30.jpg","datePublished":"2021-02-23T23:00:00+00:00","dateModified":"2023-03-23T16:16:31+00:00","description":"Gesti\u00f3n de cr\u00e9dito y cobro B2B Atlax 360 Order to Cash","breadcrumb":{"@id":"https:\/\/atlax360.com\/pt-pt\/blog\/mercado-b2b-claves-tendencias\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/atlax360.com\/pt-pt\/blog\/mercado-b2b-claves-tendencias\/"]}]},{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/atlax360.com\/pt-pt\/blog\/mercado-b2b-claves-tendencias\/#primaryimage","url":"https:\/\/atlax360.com\/wp-content\/uploads\/2023\/02\/blog30.jpg","contentUrl":"https:\/\/atlax360.com\/wp-content\/uploads\/2023\/02\/blog30.jpg","width":550,"height":367,"caption":"El mercado Business to Business (B2B): claves y tendencias"},{"@type":"BreadcrumbList","@id":"https:\/\/atlax360.com\/pt-pt\/blog\/mercado-b2b-claves-tendencias\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Finanzas","item":"https:\/\/atlax360.com\/pt-pt\/blog\/categoria\/finanzas\/"},{"@type":"ListItem","position":2,"name":"O contexto business-to-business (B2B): fatores-chave e tend\u00eancias"}]},{"@type":"WebSite","@id":"https:\/\/atlax360.com\/pt-pt\/#website","url":"https:\/\/atlax360.com\/pt-pt\/","name":"Atlax 360","description":"Gestionamos OTC de forma f\u00e1cil y r\u00e1pida.","publisher":{"@id":"https:\/\/atlax360.com\/pt-pt\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/atlax360.com\/pt-pt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-PT"},{"@type":"Organization","@id":"https:\/\/atlax360.com\/pt-pt\/#organization","name":"Atlax 360","alternateName":"Atlax 360 Risk Management Designated Activity Company","url":"https:\/\/atlax360.com\/pt-pt\/","logo":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/atlax360.com\/pt-pt\/#\/schema\/logo\/image\/","url":"https:\/\/atlax360.com\/wp-content\/uploads\/2026\/09\/atlax-360-logo-seo.png","contentUrl":"https:\/\/atlax360.com\/wp-content\/uploads\/2026\/09\/atlax-360-logo-seo.png","width":1200,"height":675,"caption":"Atlax 360"},"image":{"@id":"https:\/\/atlax360.com\/pt-pt\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Atlax360\/","https:\/\/www.youtube.com\/@atlax360","https:\/\/www.linkedin.com\/company\/71519339\/admin\/dashboard\/"]},{"@type":"Person","@id":"https:\/\/atlax360.com\/pt-pt\/#\/schema\/person\/76c96f00fba3fe89da4e69f73010cfee","name":"Alberto Tendero","image":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/secure.gravatar.com\/avatar\/2f6236eb79333ba3a6127ee7e74a483d4c19d19d24e30fa36ddb7cc54ce6ab70?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2f6236eb79333ba3a6127ee7e74a483d4c19d19d24e30fa36ddb7cc54ce6ab70?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2f6236eb79333ba3a6127ee7e74a483d4c19d19d24e30fa36ddb7cc54ce6ab70?s=96&d=mm&r=g","caption":"Alberto Tendero"}}]}},"_links":{"self":[{"href":"https:\/\/atlax360.com\/pt-pt\/wp-json\/wp\/v2\/posts\/1550","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/atlax360.com\/pt-pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/atlax360.com\/pt-pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/atlax360.com\/pt-pt\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/atlax360.com\/pt-pt\/wp-json\/wp\/v2\/comments?post=1550"}],"version-history":[{"count":0,"href":"https:\/\/atlax360.com\/pt-pt\/wp-json\/wp\/v2\/posts\/1550\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/atlax360.com\/pt-pt\/wp-json\/wp\/v2\/media\/983"}],"wp:attachment":[{"href":"https:\/\/atlax360.com\/pt-pt\/wp-json\/wp\/v2\/media?parent=1550"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/atlax360.com\/pt-pt\/wp-json\/wp\/v2\/categories?post=1550"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/atlax360.com\/pt-pt\/wp-json\/wp\/v2\/tags?post=1550"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}