{"id":1565,"date":"2020-09-24T00:00:00","date_gmt":"2020-09-23T22:00:00","guid":{"rendered":"https:\/\/atlax360.com\/wp-staging4\/?p=1565"},"modified":"2023-03-23T17:35:58","modified_gmt":"2023-03-23T16:35:58","slug":"data-science-para-el-analisis-de-escenarios-financieros","status":"publish","type":"post","link":"https:\/\/atlax360.com\/pt-pt\/blog\/data-science-para-el-analisis-de-escenarios-financieros\/","title":{"rendered":"Data Science para a an\u00e1lise de cen\u00e1rios financeiros"},"content":{"rendered":"<p>As organiza\u00e7\u00f5es B2B precisam de digitalizar e automatizar processos para se adaptarem aos ambientes din\u00e2micos e competitivos atuais. Para isso, devem considerar a transforma\u00e7\u00e3o digital em todas as suas etapas.<\/p>\n<p>As \u00e1reas financeiras e de gest\u00e3o do risco de cr\u00e9dito t\u00eam que tirar proveito das tecnologias dispon\u00edveis: intelig\u00eancia artificial (IA), aprendizagem autom\u00e1tica (Machine Learning), aprendizagem profunda (Deep Learning), big data e data science.<\/p>\n<p>Data science: o que \u00e9 e como ajuda a calcular cen\u00e1rios financeiros futuros?<\/p>\n<h3>Data Science: o que \u00e9?<\/h3>\n<p>Data Science \u00e9 uma ci\u00eancia interdisciplinar que consiste em integrar tecnologias altamente sin\u00e9rgicas, como IA, Machine Learning, Deep Learning e Big Data com o objetivo de:<\/p>\n<ul>\n<li>Analisar grandes quantidades de dados de forma r\u00e1pida e autom\u00e1tica.<\/li>\n<li>Aprender e gerar padr\u00f5es sobre o comportamento do mercado.<\/li>\n<li>Gerar previs\u00f5es.<\/li>\n<\/ul>\n<p>Idealmente, atrav\u00e9s de softwares como as ferramentas de an\u00e1lise preditiva, todas essas tecnologias podem ser totalmente exploradas. Desta forma, as empresas podem inovar as suas estruturas e oferecer um servi\u00e7o totalmente personalizado.<\/p>\n<p>Gra\u00e7as ao Data Science, tanto as multinacionais como as pequenas e m\u00e9dias empresas podem aprender sobre o seu meio, ajustar a procura e a produ\u00e7\u00e3o \u00e0 medida das necessidades, controlar riscos e encontrar novas oportunidades.<\/p>\n<h3>A import\u00e2ncia das ferramentas de an\u00e1lise preditiva<\/h3>\n<p>Uma an\u00e1lise preditiva \u00e9 importante para detetar fraudes, otimizar campanhas, impulsionar opera\u00e7\u00f5es e reduzir riscos. Por\u00e9m, para que a an\u00e1lise seja efetiva e relevante, os dados devem ser recolhidos de fontes internas e externas, processados, quantificados e analisados.<\/p>\n<p>Uma ferramenta de an\u00e1lise preditiva facilita todos estes processos, fazendo uso do Data Science.<\/p>\n<p>De qualquer modo, o mais comum \u00e9 que essas ferramentas sejam utilizadas para entender os h\u00e1bitos dos clientes ou identificar tend\u00eancias de neg\u00f3cio. No entanto, no contexto financeiro, as ferramentas de an\u00e1lise preditiva permitem que as empresas:<\/p>\n<ul>\n<li>Utilizem modelos financeiros para mensurar despesas.<\/li>\n<li>Otimizem a gest\u00e3o de riscos.<\/li>\n<li>Detetem e reduzam as situa\u00e7\u00f5es de fraude.<\/li>\n<li>Aumentem a reten\u00e7\u00e3o de clientes.<\/li>\n<li>Analisem cen\u00e1rios financeiros futuros.<\/li>\n<\/ul>\n<p>Uma an\u00e1lise de cen\u00e1rio financeiro eficaz prev\u00ea a possibilidade de atividades fraudulentas comprometerem as opera\u00e7\u00f5es da empresa, mas para isso \u00e9 necess\u00e1rio integrar estes tr\u00eas componentes:<\/p>\n<ol>\n<li><strong>Dados:<\/strong>\u00a0esta \u00e9 a primeira barreira e \u00e9 imprescind\u00edvel que sejam usados dados fi\u00e1veis.<\/li>\n<li><strong>Estat\u00edsticas:<\/strong>\u00a0uma das principais ferramentas utilizadas para prever cen\u00e1rios \u00e9 a an\u00e1lise de regress\u00e3o.<\/li>\n<li><strong>Premissas:<\/strong>\u00a0qualquer an\u00e1lise de cen\u00e1rios financeiros deve ter uma premissa. A an\u00e1lise preditiva pressup\u00f5e que o futuro continuar\u00e1 a imitar o passado.<\/li>\n<\/ol>\n<h3>Como usar o Data Science para aperfei\u00e7oar a an\u00e1lise de risco financeiro?<\/h3>\n<p>Uma solu\u00e7\u00e3o avan\u00e7ada &#8211; como a plataforma Axesor 360 &#8211; \u00e9 determinante para a gest\u00e3o do risco financeiro, pois envolve todos os elementos mencionados anteriormente e oferece an\u00e1lises preditivas relevantes. Ao mesmo tempo, permite otimizar e automatizar as etapas envolvidas na gest\u00e3o do risco de cr\u00e9dito atrav\u00e9s de uma interface intuitiva e f\u00e1cil de usar, tudo isto integrando tecnologia Data Science.<\/p>\n<p>Com a solu\u00e7\u00e3o Axesor 360, \u00e9 poss\u00edvel aplicar intelig\u00eancia de dados \u00e0 an\u00e1lise de risco financeiro e otimizar os processos de cobran\u00e7a. Isso \u00e9 conseguido gra\u00e7as a uma programa\u00e7\u00e3o baseada em Machine Learning que permite o c\u00e1lculo de tr\u00eas indicadores:<\/p>\n<ul>\n<li>\u00cdndice de Comportamentos de Pagamento.<\/li>\n<li>Limite de Cr\u00e9dito Axesor.<\/li>\n<li>Risco de Incumprimento Imediato.<\/li>\n<\/ul>\n<p>Numa economia como a atual, onde predomina a incerteza, \u00e9 de vital import\u00e2ncia integrar nos processos de gest\u00e3o todas as ferramentas que a tecnologia disponibiliza para prever cen\u00e1rios futuros, de forma a garantir que s\u00e3o tomadas as melhores decis\u00f5es.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As organiza\u00e7\u00f5es B2B precisam de digitalizar e automatizar processos para se adaptarem aos ambientes din\u00e2micos e competitivos atuais. Para isso, devem considerar a transforma\u00e7\u00e3o digital em todas as suas etapas. As \u00e1reas financeiras e de gest\u00e3o do risco de cr\u00e9dito t\u00eam que tirar proveito das tecnologias dispon\u00edveis: intelig\u00eancia artificial (IA), aprendizagem autom\u00e1tica (Machine Learning), aprendizagem [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":999,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42,41],"tags":[],"class_list":["post-1565","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-todos-posts","category-transformacao-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Data Science para a an\u00e1lise de cen\u00e1rios financeiros<\/title>\n<meta name=\"description\" content=\"Gesti\u00f3n de cr\u00e9dito y cobro B2B Atlax 360 Order to Cash\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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